Viral Marketing - Can You Make it Work?

Viral Marketing is widely touted as the new way to increase market penetration and build brand awareness in the internet space. Viral Marketing isn't quite as contagious among consumers as advertisers would like, according to a new report from Jupiter Research. Viral Marketing is also sometimes called viral advertising. Click here to learn more about social network.


Marketing on the web is a whole new arena, and companies/people are going to try anything to self promote. Viral Marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. [1] Viral Marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral Marketing is based on this natural human behavior. The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along. One example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers' messages in every user's e-mail notes. Viral Marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Some viral marketing strategies work better than others, and few work as well as the simple Hotmail. The medium that carries your marketing message must be easy to transfer and replicate: e-mail, website, graphic, software download.


Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages. Here are some guidelines we follow.: Make it short: 15-30 seconds is ideal; break down long stories into bite-sized clips Designed for remixing: create a video that is simple enough to be remixed over and over again by others. Helpful analysis of a great example of an online viral campaign aided by short TV ads that lead people to a 7-minute video. In other words, not all videos go viral organically - there is a method to the madness. And Lee Jeans sent messages with news of a cool video game featuring characters from TV and print ads. "There might be pickup on a video eight months after it aired, when the subject matter appears in the news.


A good example of viral marketing is many of the free email services available on the internet. Free e-mail services, free information, free "cool" buttons, free software programs that perform powerful functions but not as much as you get in the "pro" version. The strategy is simple: Give away free e-mail addresses and services, attach a simple tag at the bottom of every free message sent out: "Get your private, free email at..... Free Internet marketing resources, web site development tutorials, commerce strategies & software solutions. Gives away valuable products or services. " "Free" is the most powerful word in a marketer's vocabulary. They may not profit today, or tomorrow, but if they can generate a groundswell of interest from something free, they know they will profit "soon and for the rest of their lives" (with apologies to "Casablanca"). The beauty about all this is that it is free advertising. For more info visit marketing social.

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